# GEO Agent App Review Media Plan

Use this plan for Shopify App Store screenshots and the demo screencast. Keep all captions factual, avoid pricing in screenshot text, and do not claim guaranteed rankings, guaranteed recommendations, or AI sales lift.

## Screenshot Set

1. **AI visibility dashboard**
   - Route: `/app`
   - Caption: `See catalog readiness for AI shopping surfaces.`
   - Show: dashboard state after a product scan has completed.

2. **Product audit results**
   - Route: `/app/products`
   - Caption: `Review product-level gaps before changing store content.`
   - Show: product list with readiness scores and issues.

3. **Merchant-approved product fix**
   - Route: `/app/fixes`
   - Caption: `Generate structured fixes and apply them only after review.`
   - Show: generated description or metadata fix before applying it.

4. **AI visibility benchmark**
   - Route: `/app/benchmark`
   - Caption: `Run buyer-intent prompts and monitor benchmark progress.`
   - Show: Kimi/OpenRouter benchmark progress or completed run.

5. **Agent-readable storefront metadata**
   - Route: `/app/fixes`
   - Caption: `Publish llms.txt and commerce metadata through the Shopify app proxy.`
   - Show: AI Protocols controls for llms.txt/UCP output.

6. **Settings and theme guidance**
   - Route: `/app/settings`
   - Caption: `Keep billing, API status, and theme activation inside Shopify.`
   - Show: Shopify Billing plan status, OpenRouter status, and merchant-controlled theme extension guidance.

## Demo Screencast Runbook

1. Install GEO Agent from the Shopify review/Admin install surface on the development store.
2. Approve requested scopes: `read_products`, `write_products`, and `write_app_proxy`.
3. Open the embedded dashboard and run a product scan.
4. Open Products and review product audit results.
5. Open Fixes, generate a product-description fix, review it, and apply only if appropriate.
6. Open Fixes -> AI Protocols, enable llms.txt/UCP output, and show the storefront app-proxy URL.
7. Open Benchmark, run the Kimi/OpenRouter benchmark, and wait for progress to complete.
8. Open Settings and show Shopify Billing plan status, OpenRouter status, and theme-extension guidance.
9. End on Support/Privacy/Terms links from the public review packet.

## Review Guardrails

- Do not show direct Stripe, Payment Link, SPT, direct card, machine-payment, or other off-platform app-charge language.
- Do not show pricing in screenshot captions or promotional image text.
- Do not imply GEO Agent reads theme files. Theme activation is merchant-controlled through the Shopify theme editor.
- Do not claim guaranteed AI rankings, guaranteed recommendations, guaranteed sales lift, or guaranteed crawler coverage.
- Do not include real customer PII, orders, or live private merchant data in screenshots.